Learn how to use content warnings effectively to prepare your audience for sensitive material and ensure transparency with disclaimers. This guidance helps you communicate responsibly about challenging themes and maintain trust by clarifying your content's context.
Content warnings give your audience a heads-up about the difficult themes or sensitive issues that might be presented in a piece of content. Use content warnings for:
Graphic content or descriptions. Let your audience know that there will be descriptions or details that might be triggering, especially for those with similar lived experiences.
Sensitive topics. Give your audience a heads-up when you’ll be discussing sensitive topics like trauma, assault, or abuse.
Explicit language. Let your community know if there will be strong language or mature themes.
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3 Ways Disclaimers Can Help Your Followers
Disclaimers help your audience understand your relationship to companies you mention or links you share in your content.
Ads or paid partnerships. Highlighting paid promotions helps your audience understand the difference between business collabs and organic recommendations.
Personal experience. Let your audience know if you are sharing links to products or services you haven’t personally tried or are not directly recommending to them.
Sensitive content. If you’re linking out to a video or other content that may discuss sensitive issues or have difficult themes, warn your followers if possible.